PROJECTS
The project focused on creating the visual identity for Trend Line, a concept magazine exploring culture, design, and social trends. The goal was to design a modern, minimalist logo that reflects the magazine’s contemporary and editorial spirit while ensuring strong visual recognition across platforms.
- Goal Alignment: A clear visual identity reinforces brand positioning and audience perception.
- Typography Matters: Simplicity and contrast in font choice can define tone and brand voice effectively.
- Color Psychology: The use of red added energy and distinction, helping the logo stand out in both digital and print formats.
- Consistency: Developing a cohesive design system (logo, palette, typography) ensures recognizability and adaptability across mediums.
This project focused on developing a multi-channel product launch strategy for Green Gatherings, a sustainable lifestyle brand promoting eco-friendly outdoor products.
- Full-Funnel Thinking: A coordinated approach across email, SEO, and social media ensures consistent brand messaging and customer engagement throughout the journey.
- Content Marketing: Storytelling rooted in sustainability builds authenticity and trust, particularly when supported by relatable, educational content.
- Data-Informed Decisions: Using metrics like CTR, engagement rate, and conversion data helps refine future campaigns and improve ROI.
- Community Engagement: Encouraging participation through educational posts and eco-challenges strengthens brand loyalty and long-term growth.
This project aimed to design and implement a multi-platform social media marketing strategy for One Health, an initiative promoting health awareness, mental well-being, and community engagement.
- Strategic Planning: A well-structured content calendar helps maintain consistency and balance between educational, emotional, and community-focused posts.
- Platform Adaptation: Tailoring content formats and tone for each platform (Instagram, Facebook, Twitter) increases engagement and relevance.
- Brand Voice: Developing a clear, empathetic tone builds trust and strengthens brand identity across all communications.
- Performance Tracking: Monitoring metrics like reach, engagement, and CTR enables ongoing optimization of future campaigns.
This project focused on developing a marketing pitch for IKEA’s “Cozy Up with IKEA” campaign — a creative concept celebrating comfort, connection, and sustainable living. The goal was to present an engaging multi-channel campaign idea that reinforces IKEA’s position as a brand that turns every house into a warm, welcoming, and eco-conscious home.
This project developed a multi-channel marketing strategy for Inclusive Tomorrow, a nonprofit that supports disability inclusion through a win-win raffle model. The goal was to improve brand awareness, strengthen trust, and increase conversions through data-driven insights and full-funnel planning.
Focus on online visibility and custom cake orders through organic social media, SEO, and email marketing strategies.
- Funnel-based Planning
- Consistent Branding
- Conversion Drivers
- Data Insights