PROJECTS
The project focused on creating the visual identity for Trend Line, a concept magazine exploring culture, design, and social trends. The goal was to design a modern, minimalist logo that reflects the magazine’s contemporary and editorial spirit while ensuring strong visual recognition across platforms.
- Goal Alignment: A clear visual identity reinforces brand positioning and audience perception.
- Typography Matters: Simplicity and contrast in font choice can define tone and brand voice effectively.
- Color Psychology: The use of red added energy and distinction, helping the logo stand out in both digital and print formats.
- Consistency: Developing a cohesive design system (logo, palette, typography) ensures recognizability and adaptability across mediums.
This project focused on developing a multi-channel product launch strategy for Green Gatherings, a sustainable lifestyle brand promoting eco-friendly outdoor products.
- Full-Funnel Thinking: A coordinated approach across email, SEO, and social media ensures consistent brand messaging and customer engagement throughout the journey.
- Content Marketing: Storytelling rooted in sustainability builds authenticity and trust.
- Data-Informed Decisions: Using metrics like CTR, engagement rate, and conversion data helps refine campaigns.
- Community Engagement: Encouraging participation strengthens brand loyalty and long-term growth.
This project aimed to design and implement a multi-platform social media marketing strategy for One Health.
- Strategic Planning
- Platform Adaptation
- Brand Voice
- Performance Tracking
This project focused on developing a marketing pitch for IKEA’s “Cozy Up with IKEA” campaign.
This project developed a multi-channel marketing strategy for Inclusive Tomorrow.
Focus on online visibility and custom cake orders through organic social media, SEO, and email marketing strategies.
- Funnel-based Planning
- Consistent Branding
- Conversion Drivers
- Data Insights